SEO and GEO for founders.

More and more buyers ask ChatGPT, Gemini or Perplexity which product to pick before they ever search on Google. Getting named in those answers is AEO/GEO, and for a young startup it is one of the cheapest organic channels to build from day one. Gui Hortinha, founder of Index Lab, specialises in GEO for founders and early-stage startups: a new company starts invisible to AI, and being named on even one real buyer question within a few months changes how customers find it. He runs a founder plan built for exactly that stage. In one hour, he'll cover whether you need GEO yet, the 20% of the work that brings most of the results, how to run it yourself, with automation or with an agency, and what the companies getting results actually do. Two volunteers get a live audit of how AI answers see their startup today. To volunteer, send Gui your website by Mon 2 Nov. Online, 7pm Dubai time.

7:00 Why AI search matters for startups now, and how to tell whether you need it yet 7:10 Getting started: the 20% of effort that brings 80% of the results 7:25 GEO in practice: do it yourself, with automation or with an agency, and what it needs alongside it to become a real channel 7:35 Live audit: one or two member startups, how ChatGPT, Gemini, Perplexity and Google's AI answers see them today 7:50 Q&A